Pakistan’s premier home couture brand, YOCA – led by award winning architects Sarah Najmi Bilgrami, Zayd Bilgrami and Ahsan Najmi, is set to host a massive warehouse clearance sale from 22nd – 25th of November 2017 at its Karachi showroom. The items including furniture, lights, select accessories and fabrics will be available at amazing discounts ranging from 40% all the way up to 75% off.
The showroom is based at 14 C, Lane 7, Main Khayaban-e-Bukhari Commercial, Phase 6, DHA, Karachi.
Established in 2006, YOCA, or Young Collective Artists, is a premium Home Couture brand that surfaced from the synergies between three artists; Zayd Bilgrami, Ahsan Najmi and Sarah Najmi Bilgrami who together, bring with them a combination of inspirational creativity, seasoned industry exposure and academic design credentials from the coveted Rhode Island School of Design. The three artists represent a second generation of experts, whose predecessors have to their credit the 35 year architectural practice, Najmi Bilgrami Collaborative Ltd (NBCL), where all three team members are also partners.
YOCA’s products are inspired by high-end design where each piece is uniquely conceived from universal inspirations be it with whom YOCA’s artisans interact, the places they visit, the evolving art world, fashion, music; or indeed something as simple as a conversation with a loved one. YOCA is committed to producing superior luxury products, paying close attention to detail and craftsmanship. The team travels worldwide to select only the finest materials, mostly working with solid woods such as rosewood, beech and teak.
YOCA is also known to produce their own fabrics and leathers for upholstery on some of their pieces. The team goes to great lengths to ensure an impeccable finished product and a satisfied client. In 2013, YOCA also introduced Pakistan’s first one of a kind collaborative designer series with acclaimed couturier Hassan Sheheryar Yasin. This was followed by launch of “Bambini” in 2015 – a selection of one of a kind furniture pieces complemented by a limited edition line of childrenswear. In the same year, the team was honored by the Architectural Digest, India as one of the “50 Most Influential Names in Architecture & Design” in 2015. won the prestigious “Silver A’ Design Award” at the A’ International Design Award and Competition 2017. YOCA is the only Pakistani brand to win the prestigious “Silver A’ Design Award” which is indeed deemed the most influential design award in the world.
