The Islamabad edition of Pakistan’s biggest Food and Music Festival, Coca-Cola Food and Music Festival [ #CokeFest ], concluded successfully on Sunday. The three-day festival held at Polo Ground, Lake View Park Islamabad on Dec 8th, 9th and 10th attracted a huge number of visitors from all corners of the city and provided families with an opportunity to plan a perfect day out. The festival attracted over 20,000 visitors to sample the city’s culinary delights. Attendees witnessed chefs working their magic through cooking demonstrations and enjoyed live music. After the successful completion of #CokeFest in Islamabad, the festival will now travel to Faisalabad on 22nd and 23rd December 2017.
#CokeFest Islamabad offered all of the season’s freshest flavors ranging from a diversity of traditional Desi to Continental, Asian (Chinese, Japanese, Thai), Turkish/Lebanese and Italian. The selection of cuisines for #CokeFest has been curated based on the reviews and feedback of the extremely active members of the popular food portal “Foodies ‘R Us”, indeed confirming that the selection is based on popular choice and opinions of some of Pakistan’s most passionate and authentic foodies. The #CokeFest also acknowledges that there is nothing quite like a home cooked meal; for which reason the festival celebrates home based chefs who make up a significant part of the #CokeFest, bringing with them a range of their multi-generational secret family recipes, soul food and unique flavours.
#CokeFest spokesperson Asad Sheikh, founder of the influential food collective Foodies ‘R Us has said; “Food is the only common denominator between every culture and it’s the only thing that brings people together. We are very excited that we brought the ultimate foodie experience to the capital”.
CEO at Activemedia Saad M. Khan said; “This is the second season of Coca-Cola Food and Music Festival and we have already come a long way. Expanding to five cities with hundreds of food stalls and the biggest artists on stage, the festival is set to break all records”.
#CokeFest is hosted by Coca-Cola Pakistan and cosponsored by Kashmir cooking oil and Banaspati with Foodies ‘R Us, Activemedia and MediaWorld, as the organizing partners. Also, The Festival’s Transport Partner will be Careem, Kids zone partner: Candy land, OOH Partner: Kinetic and Ticketing Partner: Easy tickets. Official media partners for the festival are SAMAA FM 107, Geo Television Network and Jang Group with Lotus PR as the official public relations partners.
