Khan FM, Spotify’s Artist and Label Partnerships Manager for Pakistan, Sri Lanka, and Bangladesh, and Zeeshan Haider Sikander, Coke Studio Manager for Coca-Cola in Eurasia and the Middle East, participated in a highly anticipated fireside talk at the recently concluded Slush’D event in Karachi. The two people, who represented two of the most well-known music companies in the nation, spoke on a wide range of subjects, including how Spotify and Coke Studio’s joint efforts had revolutionized the traditional music industry.
Since its arrival in Pakistan in 2021, Spotify has significantly improved the music landscape. Khan FM featured programs like Spotify for Artists, which gives musicians access to real-time listener data. Independent musicians have reached new heights thanks to initiatives like Fresh Finds, RADAR, and EQUAL. In just two years, Fresh Finds has featured over 346 artists, which is noteworthy.
Local songs have achieved international success, including “Pasoori” and “Kahani Suno 2.0” from Coke Studio Season 14. As EQUAL Ambassadors, Arooj Aftab, Shae Gill, and Eva B have achieved international fame thanks to Spotify’s dedication to female artists.
Khan FM emphasized how Spotify fights piracy by giving musicians a tailored and interactive platform to engage with a worldwide audience.
Coke Studio’s Zeeshan Sikander highlighted the company’s contribution to the celebration of Pakistan’s culture and legacy via music, bridging generational and geographic barriers. Coke Studio continues to be a global cultural phenomenon that has been uniting people for more than 15 years.
Spotify’s initiatives like RADAR and EQUAL are launching up-and-coming musicians and female artists into the international scene and drawing streams from all over the world. The musical scene of Pakistan is still being altered by this collaboration.
