In Pakistan, augmented reality (AR) commercials are becoming popular because they provide consumers with engaging and interactive experiences. This creative strategy transforms how brands interact with customers while also engaging viewers. Global tech behemoths like Google, Facebook, and Infinix are driving this shift.
By fusing the digital and real worlds, augmented reality (AR) enables people to visually try on clothing or see furniture in their homes before making a purchase. In order to increase user engagement, social media companies like Facebook and Snapchat have embraced augmented reality. Advertisers now have a fun and engaging method to engage with their audience through Instagram and Messenger thanks to Facebook’s Spark AR platform, which lets users create and share AR effects. Snapchat has raised the bar for user engagement and brand loyalty with its augmented reality lenses, which change faces, environments, and product trials.
Beyond novelty, AR-based advertising focuses on producing memorable and significant consumer experiences. AR is transforming the way consumers interact with brands, from product previews to virtually trying on cosmetics to discovering trip locations from the comfort of home.
Leading global tech company Infinix has brought augmented reality (AR) advertising to Pakistan by making its debut at Centaurus Mall with the Infinix ZERO 30 4G. Cake lovers were delighted to see a massive Infinix ZERO 30 4G cake take center stage in Bahria Town Karachi in another augmented reality video.
With its 30 frames per second, 50 megapixel front camera, the Infinix ZERO 30 4G is a godsend for young people who vlog about their everyday life and content makers. We may anticipate even more thrilling and immersive experiences in the near future, demonstrating the boundless possibilities of technical progress and human ingenuity. Our interactions with brands and products are changing as a result of augmented reality advertising.
