Pakistani pharmaceutical giant, Highnoon, known for being featured on Forbes Asia’s “Best Under a Billion” list four times, held its annual sales conference in Lahore. The event brought together over 3,000 employees to celebrate a successful year. The evening’s highlight was the unveiling of Highnoon’s 2024 corporate campaign, “Enriching Life,” by the charismatic Fawad Khan.
Khan’s enigmatic presence captivated the audience as he spoke about the campaign’s focus on innovation, lifestyle changes, and compassion – all aimed at enriching lives. Aligning with Highnoon’s vision, Khan even shared his personal goal for 2024 – adopting a healthier lifestyle. He encouraged the audience to embrace similar changes, emphasizing the importance of taking small steps towards a healthier future.
The event’s success extended beyond the conference hall, generating significant buzz on social media. Attendees shared their excitement through posts and live updates, while Highnoon’s social channels offered exclusive footage and behind-the-scenes glimpses.
