Pakistan’s leading home appliances manufacturer, Dawlance, has launched a new line of premium products called Dawlance Prima Line. The new line is designed to meet the evolving needs of Pakistani consumers and offers state-of-the-art technology and sleek designs.
The first product category in the Dawlance Prima Line is the No-Frost Refrigerator. This refrigerator is designed to address the unique challenges of the Pakistani market, such as power fluctuations and load shedding. It is crafted with top-notch European technologies and quality standards.
Dawlance is a wholly-owned subsidiary of Arçelik, the flagship of Türkiye’s Koc Group and the largest manufacturer in Europe. Arçelik is providing Dawlance with investments and technological expertise to create innovative technologies in Pakistan.
The launch of Dawlance Prima Line is a sign of Dawlance’s commitment to the Pakistani market. The company is investing in Pakistan to provide customers with innovative and sustainable products. Dawlance also plans to introduce other Dawlance Prima Line products later in 2024.
Arçelik has invested more than 300 million Euros in Dawlance over the years. This investment has helped Dawlance to create new technologies and develop products that are up to 60% more energy-efficient. Dawlance also has a local R&D center in Pakistan that is staffed by Turkish engineers.
The introduction of Dawlance Prima Line marks a new era for Dawlance. The company is committed to exceeding customer expectations and redefining standards of quality and sophistication. Dawlance Prima Line will offer a wide range of high-end products that are designed to meet the needs of discerning consumers.
