Tamasha, the leading OTT platform in Pakistan, has secured the digital broadcasting rights for all six major ICC tournaments happening in 2024 and 2025. This exciting news includes the highly anticipated ICC Men’s T20 World Cup 2024 (co-hosted by the West Indies and the United States from June 2nd to June 29th), ICC Champions Trophy 2025, ICC Test Championship, and all Women’s ICC events.
The ICC Men’s T20 World Cup 2024 promises 55 thrilling matches, with the much-awaited Pakistan vs. India clash scheduled for June 9th in New York. Pakistan’s journey begins on June 6th against the USA at the Grand Prairie Cricket Stadium in Dallas. To prepare for the World Cup, Pakistan will play three T20 warm-up matches against Ireland in Dublin (May 10-14) followed by a four-match series in England (May 22-30).
This partnership between Tamasha and HUM Network Limited (HUM) allows Pakistani audiences to enjoy free, high-definition live streaming of all ICC tournaments. Tamasha is committed to providing exceptional viewing experiences and fostering a love for cricket across the nation.
With over 26 million viewers tuning in for the ICC Men’s Cricket World Cup 2023, Tamasha has established itself as the top platform for live sports streaming in Pakistan. During the World Cup, the platform reached the #1 spot on both the Apple App Store and Google Play Store, boasting 8.5 million daily active users and 21 million monthly active users at its peak. Tamasha captured a significant 80% of the viewership compared to other digital platforms.
Cricket fans can easily catch all the ICC T20 World Cup action on Tamasha through their user-friendly mobile apps (Android and iOS) or the website. Additionally, a casting feature allows viewers to enjoy matches on their smart TVs for an even more immersive experience.
Tamasha offers more than just live sports. With a vast library of content, including Live TV Channels, Pakistani and international movies, captivating web series, and exclusive Tamasha Originals, there’s something to keep everyone entertained. Tamasha’s dedication to high-quality content ensures it remains the top choice for both sports enthusiasts and entertainment seekers.
