Renowned basketball star Tony Parker has been selected by Alibaba.com, the top B2B e-commerce platform, to represent the Olympic Games in Paris in 2024 as the face of its “Same Player, New Game” campaign. In addition to fellow athletes Simona Galik Moore (tennis) and Elias Schwärzler (mountain biking), Parker is a two-time Olympian and four-time NBA champion. All three are successful businesspeople.
The ad showcases how these athletes successfully went from being famous athletes to become business owners and how Alibaba.com helps budding entrepreneurs launch and expand their ventures. Parker, Moore, and Schwärzler use Alibaba.com’s platform to acquire goods, establish alliances, and propel their companies’ expansion.
The Alibaba.com ambassadors will be featured in upcoming advertising efforts before, during, and after the Olympic Games, fans can anticipate. Through this relationship, we hope to encourage budding entrepreneurs—especially those who have been athletes in the past—to take advantage of Alibaba.com’s resources and realize their entrepreneurial goals.
