PUBG MOBILE, one of the world’s most popular mobile games, has launched a new campaign called “Play For Green.” The campaign is part of the Green Game Jam organized by Playing For The Planet, an initiative supported by the United Nations Environment Programme (UNEP).
Play For Green features a new official map series, a new in-game event, multiple new challenges for players, and exclusive themed rewards. The campaign aims to empower and mobilize the global PUBG MOBILE playerbase, support key real-world conservation projects, and showcase how we can create a greener future.
The campaign follows a recent global survey of PUBG MOBILE players which revealed that 88% of players polled are concerned about climate change and the effect this will have on their futures, and 91% have already experienced the effects of climate change in their own country.
The Ruins of Erangel
Created in collaboration with UCL professor Mark Maslin, PUBG MOBILE integrated climate-related themes into the game, building a new official map series “The Ruins of Erangel” in World of Wonder. The Ruins of Erangel reimagines the iconic heart of Erangel after 100 years of climate change.
The Ruins of Erangel: Sandstorm challenges players to gather essential medical packs and face off against one another in a high-stakes challenge of survival. As the impending sandstorm looms, players must carefully manage the timings of their healing to withstand the damage dealt by the storm.
The second map, the Ruins Of Erangel: Exploration offers a unique, narrative-driven experience designed to immerse players in a powerful story about the impact of climate change. This map takes players on a journey through a series of checkpoints, each unveiling a new chapter in the tale of Erangel’s transformation. As PUBG MOBILE players advance through the map, text prompts appear at each checkpoint, guiding them through the landscape and deepening their understanding of the environmental challenges depicted.
Run for Green
Through a special in-game event “Run for Green,” running from September 11th to September 24th, players will be able to help real-world environmental projects protect a total of equivalent to over 350,000 sq meters of ecologically vital land across Indonesia, Pakistan, and Brazil.
World Of Wonder Green Creative Contest
To encourage players to envision a brighter future and engage with climate-positive activities, PUBG MOBILE is inviting its creators to continue the conversation around climate change by using the newly released “Ruins of Erangel” template in World of Wonder mode. The winning maps will be highlighted in World of Wonder and win their share of the $12,500 prize pool.
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Global Action Challenge
Another exciting competition is being held on PUBG MOBILE’s official social channels. The PUBG MOBILE Global Action Challenge invites players to share photos or stories of local environmental initiatives they have taken part in or have signed up to, for a chance to win exclusive in-game items.
