Shan Foods, a leading culinary brand in Pakistan, has partnered with global taste and nutrition expert Symrise. This collaboration aims to revolutionize the Pakistani food industry by developing innovative and consumer-centric products.
The partnership’s key goals include:
- Rapid product development: Leveraging local manufacturing to quickly bring new products to market.
- Consumer-focused innovation: Combining Symrise’s expertise with Shan Foods’ understanding of local tastes to create winning products.
- Sustainable development: Promoting local sourcing, creating jobs, and reducing reliance on imports.
A significant milestone in this partnership is the inauguration of a state-of-the-art production facility in Pakistan. This facility will cater to the growing demand for convenience and authentic food products, while also supporting the country’s economy.
Sammer Sultan, Co-chairperson at Shan Foods, expressed excitement about the new facility’s potential to enhance local production, create jobs, and reduce reliance on imports.
Imran Sherani, Advisor Strategy, Growth & Investment at Shan Foods, emphasized the partnership’s focus on innovation and taste development.
Lilian Regnier, President Food & Beverage Europe, Africa & Middle East at Symrise, highlighted the importance of strategic partnerships and the potential for growth in the Middle East and Africa.
Raheel Qadri, Country Head – Pakistan at Symrise, expressed enthusiasm for the new facility and its contribution to the partnership’s goals.
As Shan Foods and Symrise work together, they are poised to become market leaders in the Pakistani food industry, driving positive change and setting new standards.
