Alibaba.com, a leading global B2B e-commerce platform, recently announced the launch of Trade Assurance in Pakistan. This move aims to empower local small and medium-sized enterprises (SMEs) to trade with greater confidence on the international stage. Pakistan joins a select group of markets with access to this valuable supplier service.
The launch coincided with the 2025 Alibaba.com Pakistan Supplier Export Summit held in Sialkot, a renowned hub for industrial excellence. The event provided valuable insights into the booming global apparel industry, projected to reach a market size of $1.79 trillion by 2024.
Peace of Mind for Pakistani Suppliers
Global B2B trade can be a complex landscape, riddled with concerns about costs, product quality, shipment timelines, and more. Trade Assurance, a proprietary service offered by Alibaba.com, helps alleviate these risks by providing both suppliers and buyers with a secure transaction process. Suppliers opting for this service can conduct business with peace of mind, knowing their transactions are protected by a trusted platform.
Here’s how it works: buyers make payments at the time of purchase, with funds held in escrow by Alibaba.com until the buyer confirms receiving the order in satisfactory condition.
Unlocking Growth Potential
“Pakistan represents a high-potential supplier market for Alibaba.com,” said Roger Luo, Head of Southeast Asia at Alibaba.com. “We believe Trade Assurance will foster trust between suppliers and global buyers while streamlining transactions. Our goal is to unlock new business opportunities for Pakistani suppliers, supporting their growth and success.”
Participating suppliers benefit significantly from Trade Assurance. This service not only boosts buyer trust but also allows them to build a strong online transaction history. Enhanced online profiles translate to improved ranking and visibility on Alibaba.com, ultimately leading to a wealth of future business opportunities.
Building Trust, Building Business
“Trust is the cornerstone of international trade,” said Tayyub Hussnain, Founder of Norwich Streetwear, a Sialkot-based verified supplier specializing in custom apparel. “Trade Assurance bridges the gap by offering payment protection and transparent processes, crucial for fostering long-term relationships.”
Hussnain highlights the service’s positive impact on his business: “With Trade Assurance, buyers feel confident placing large orders, and we can focus on delivering quality products without worrying about payment risks.”
Boosting Pakistani Apparel Suppliers
The 2025 Alibaba.com Pakistan Supplier Export Summit brought together over 500 SME representatives from Sialkot. The event focused on emerging trends, innovative technologies, and future-proof solutions to redefine operations in the digital age. Recognizing Pakistan’s strength in the apparel sector, Alibaba.com highlighted the potential for local businesses to tap into international markets driven by global demand for quality apparel products.
To further support Pakistani clothing suppliers, Alibaba.com has recently introduced a suite of services specifically tailored for the apparel industry. These tools and resources enhance product visibility, streamline operations, and facilitate connections with buyers worldwide. This strategic focus on the apparel sector aims to help Pakistani businesses maximize their growth potential and solidify their presence in the competitive global market.
