Jazz CEO Aamir Ibrahim announced the company’s official transition to a Digital ServiceCo model starting January 1, 2025. This move signifies a significant shift, positioning Jazz beyond traditional telecom services to become a leader in consumer connectivity, financial services, enterprise solutions, entertainment, infrastructure, and AI-driven solutions.
Reflecting on Jazz’s 30-year legacy of empowering lives through technology, Ibrahim emphasized the importance of “conviction, collaboration, and purpose” in this transformative journey. He stressed the crucial role of customer trust, stating, “Let’s honor that trust by using the power of digital technologies to create a future where we improve lives, empower livelihoods, and make a lasting impact.”
Ibrahim highlighted key achievements in 2024 that have laid the foundation for this transformation. These include:
- Customer-centric Focus: The creation of strategic business units (SBUs) demonstrates Jazz’s commitment to understanding and meeting evolving customer needs.
- Empowering Women: Partnerships with UNDP and UN Women have empowered women entrepreneurs through access to financial tools and digital literacy programs.
- Expanding Connectivity: Jazz’s 4G user base surpassed 50 million, bridging the digital divide and enhancing access to the digital economy.
- Youth Engagement: The ROX youth brand achieved a remarkable milestone by acquiring one million customers within ten months.
- Financial Inclusion: JazzCash continues to lead the way, serving 45 million customers and processing millions of daily transactions. FikrFree, an AI-powered insurance platform, is poised to revolutionize Pakistan’s insurance sector.
- Entertainment Growth: The Tamasha platform expanded its global reach, streaming Pakistani cricket matches to audiences in Sub-Saharan Africa and India.
- Enterprise Solutions: Jazz’s enterprise solutions, including IoT, cloud, and cybersecurity services, now support over 300 clients, with 95 of the top 100 companies in Pakistan relying on its services.
- AI Innovation: In collaboration with NUST, Jazz launched Pakistan’s first Local Large Language Model (LLM) initiative, demonstrating its commitment to AI-driven solutions that promote inclusivity and digital advancement.
The inauguration of Jazz World HQ symbolizes the company’s commitment to a modern workplace that fosters innovation and collaboration while upholding its core values.
Source: ProPakistani
