Zindigi, the digital banking arm of JS Bank, has entered into a landmark partnership with the Federation of Pakistan Chambers of Commerce & Industry (FPCCI) to fast-track the digital financial transformation of Pakistan’s business ecosystem. With reach across 76 chambers and 155 trade associations nationwide, the Zindigi-FPCCI partnership promises to revolutionize financial accessibility for businesses—especially small and medium-sized enterprises (SMEs).
Under this collaboration, Zindigi will deploy its Raast-enabled, QR-based real-time payment solution across FPCCI’s member institutions, enabling secure, instant, and low-cost transactions. Going far beyond basic payments, the initiative introduces a full range of financial products, including tailored lending, financing, and investment services aimed at enabling business growth and operational agility.
To further support SMEs in their digital journey, Zindigi will integrate its SME-focused platform Chikoo, helping small businesses digitize operations, manage finances, and access new markets. This collaboration is a major step forward in simplifying digital adoption for grassroots entrepreneurs and formal trade bodies alike.
Faisal Khalid, Chief Product Officer at Zindigi, highlighted the significance of the move: “This partnership with FPCCI marks a significant step towards redefining Pakistan’s business landscape through digital innovation. By offering secure and efficient financial solutions, we aim to foster growth for businesses of all sizes, especially SMEs, while contributing to Pakistan’s digital economic evolution.”
Echoing this sentiment, FPCCI Vice President Aun Ali Syed said, “We are proud to collaborate with Zindigi in this groundbreaking partnership that aligns with our vision to drive digital transformation. This partnership will have a far-reaching impact by enhancing financial accessibility and empowering businesses, particularly SMEs, with the tools they need to thrive in the digital age.”
This collaboration underscores a shared commitment to empower Pakistan’s economy by embracing innovation, promoting financial inclusion, and enabling businesses to operate efficiently in a digital-first world.
