Cheezious, Pakistan’s leading food brand, celebrated the country’s 78th Independence Day with a heartfelt internal event at its Head Office in Lahore. Held under the patriotic theme “Dil Se Cheezious, Dil Se Pakistani,” the celebration brought together CEO Imran Ijaz and notable personalities to pay tribute to Pakistan’s heritage and values.
Speaking at the occasion, CEO Imran Ijaz said, “Independence Day is not just a date on the calendar; it’s a reminder of who we are and what we stand for as Pakistanis. As a homegrown brand, we take pride in serving from the heart, celebrating our heritage, and giving back to the community. ‘Dil Se Cheezious, Dil Se Pakistani’ is more than a theme — it’s our way of life.”
The event featured a flag-hoisting ceremony, inspiring speeches, and a reflection on Cheezious’ journey as a proudly Pakistani brand. Employees came together to celebrate unity, national pride, and the company’s ongoing commitment to quality, innovation, and social responsibility. Cheezious reaffirmed its mission of spreading “Cheezy Khushiyan” to communities across Pakistan, staying true to its role as a brand deeply rooted in the nation’s spirit.
