Zindigi, powered by JS Bank, has made Pakistan proud by winning the “Best Banking as a Service Provider” award at the prestigious Finovate Awards 2025, UK — a global recognition celebrating innovation in financial technology.
Zindigi’s Banking as a Service (BaaS) platform is redefining how businesses and consumers interact with finance. Through its secure APIs, non-banking companies can seamlessly embed financial services like digital accounts, instant payments, debit cards, and micro-lending into their platforms — turning any business into a fintech powerhouse.
This recognition highlights Pakistan’s accelerating role in global fintech innovation. With more than 100 million unbanked and underbanked citizens, BaaS technology offers a powerful opportunity to drive financial inclusion at scale, giving individuals easier access to modern banking tools while enabling startups and SMEs to grow faster and compete with industry giants.
According to Faisal Khalid, Chief Product Officer at Zindigi, “Zindigi exists to emerge as Pakistan’s unicorn. This global recognition highlights our digital finance innovation and validates our mission to build an inclusive, agile ecosystem shaping the economy’s future.”
Today, Zindigi’s platform powers some of Pakistan’s most dynamic digital ecosystems — from telecommunications and ride-hailing to payments, gaming, and SME solutions. The Finovate accolade not only cements Zindigi’s leadership in BaaS but also underscores Pakistan’s rising influence in global fintech, showing the world that local innovation can drive meaningful global impact.
