Pakistan’s leading over-the-top (OTT) streaming platform, tapmad, is making major moves across South Asia. After cementing its position as a powerhouse in Pakistan, the platform has announced a strategic collaboration with Robi Axiata Limited, one of Bangladesh’s premier telecommunications operators, marking a bold and significant step in its regional expansion journey. This isn’t just a standard launch; it’s a merging of digital forces to revolutionize how Bangladeshi audiences consume premium digital content.
This partnership is designed to give Robi’s vast customer base uninterrupted, seamless access to tapmad’s extensive library, which includes top-tier live sports and high-quality entertainment. The platform is known for delivering an exceptional streaming experience, ensuring HD-quality playback across all devices. For Robi users, convenience is key: subscriptions can be activated effortlessly using their mobile balance or direct billing, combining Robi’s robust network stability with tapmad’s superior streaming technology. This move ensures smooth, high-definition viewing anytime and anywhere, putting the user experience first.
Yassir Pasha, CEO of tapmad, commented on the development, noting that the move is a massive step forward: “Our partnership with Robi marks another milestone in tapmad’s regional expansion. Bangladesh has a vibrant and passionate audience, and we are excited to bring them closer to high-quality sports and entertainment through a platform that is built around convenience, affordability, and superior experience.” tapmad’s strategy is clear: to maintain the international streaming standards that brought them success in Pakistan while finely tuning the content curation to resonate deeply with local Bangladeshi preferences. Aly Rana, COO of tapmad, highlighted this local focus, adding that the goal is to connect with a dynamic and growing digital audience while tailoring the experience to meet their expectations.
For nearly a decade, tapmad has been a trailblazer in the South Asian digital entertainment space, building a reputation for trust and quality. The company’s continuous investment in advanced technology, strategic partnerships, and localized content has solidly positioned it as a frontrunner in redefining digital consumption. By leveraging Robi’s expansive digital infrastructure alongside tapmad’s proven streaming expertise, this collaboration signifies a new and exciting chapter, making accessible, high-quality digital entertainment the new standard for millions of users in Bangladesh.
