After powering one of the biggest online shopping moments of the year with 11.11, Daraz Pakistan is extending the celebration with its Big Friday Sale, live on the Daraz app and website from 21 November (8 PM onwards) until 30 November. The extension gives customers across Pakistan more time to enjoy major savings, explore new brands and take advantage of high-value deals during one of the busiest shopping periods of the year.
This year’s 11.11 delivered discounts of up to 90%, savings worth more than PKR 1 billion, free delivery on eligible orders and one of the largest assortments ever offered on the platform. The event brought together top national and international brands across fashion, electronics, home appliances, beauty, lifestyle and groceries, making it the biggest sale of 2024 for Pakistani shoppers. With demand peaking, Daraz is extending the experience through Big Friday to keep offers accessible for customers who want to complete their November and wedding season shopping.
Big Friday carries forward the most loved mechanics of 11.11 while adding fresh surprises throughout the campaign. Customers can continue playing the 1 Rupee Game, unlock Rs. 11 deals at 3 PM and enjoy themed days for Electronics, Beauty, Fashion, Grocery and Lifestyle. These curated days bring focused assortments, new product drops and additional vouchers that can be stacked on top of existing discounts. Surprises such as Shop & Win prizes, app-only flash vouchers and short window Rush Hour deals keep the campaign dynamic throughout the week.
The sale also features strong value through partner bank and wallet promotions. During 11.11, customers enjoyed grand savings through partner banks for digital payments. These incentives remain central to Big Friday, with multiple partners continuing to unlock additional savings at checkout.
For customers who want to shop with the confidence of verified products, DarazMall continues to offer an authenticity guarantee backed by up to 3X moneyback if an item is proven to be counterfeit. More than 200 new brands joined DarazMall during 11.11, giving customers a wider assortment of official stores to choose from. The 14-day return policy on eligible products remains active during Big Friday, making it easier for shoppers to upgrade electronics, appliances or fashion items with peace of mind.
“11.11 has become a national shopping moment in Pakistan and customers turned it into a celebration this year,” said Ehsan Saya, Managing Director, Daraz Pakistan. “Big Friday allows that excitement to continue. We want people to enjoy more days, more deals and more chances to save, whether they are restocking essentials or buying something special for themselves or their families.”
The Daraz Big Friday Sale runs from 21 November (8 PM onwards) to 30 November, exclusively on the Daraz app and website.
