Google and Kantar recently released their Top 50 Kantar BrandZ Chinese Global Brand Builders 2023 report. Among the companies included on the list was realme, which secured the 21st position. This marks a significant jump of 29 places compared to last year’s ranking. Despite being the youngest company on the list, realme has rapidly gained a foothold in the global market thanks to its sharp market insights, continuous product innovation, clear product positioning, and strong brand influence.
No Leap, No Launch:
According to the report, innovation, quality enhancement, and brand communication are crucial tactics for Chinese brands seeking to expand internationally, especially amidst global economic fluctuations and consumer transformation. Doreen Wang, Kantar Greater China CEO and Global Chair of Kantar BrandZ, noted, “Focusing only on affordability can weaken a brand’s competitiveness and lead to missed opportunities of winning new customers. Chinese global brands now aim to change their image from being affordable to offering meaningful value.”
realme has been devoted to empowering youth since its inception. It upholds the philosophy of “Dare to Leap,” which drives their leap-forward technology and design. As the company enters the second stage of its growth as a startup, realme introduces its “Simply Better” strategy. During this year’s product launch, the company promised that every realme product will come with a noteworthy leap in innovation, or else they would not launch it based on the “No Leap, No Launch” principle. By continuously innovating and delivering superior experiences, realme has captured the hearts of young people, which propelled the brand’s healthy and sustainable growth.
Leading with Technology in Two Major Hit Series:
realme launched two new smartphone series earlier this year: realme GT Neo5 and realme 11. Both series offer excellent value for money and quickly gained popularity among consumers. The GT Neo5 series sets the standard for a phone with 1TB of storage. It delivers exceptional performance and a superb gaming experience, all within its price range. It was even chosen as the official device for the 2023 Honor of Kings National Competition. With a 240W fast charging solution, it is also the world’s fastest-charging smartphone.
The realme 11 series is known for its revolutionary imaging technology and quickly became the most anticipated product from realme in the past five years. It became a global hit upon its launch. With its 200-megapixel single-lens zoom camera, the realme 11 series offers unmatched value within its price range. It was selected as the official video recorder for the popular Chinese reality show “Back to Field,” and endorsed by Leo Wu, a famous young Chinese actor. The series also achieved remarkable success overseas, generating the highest brand buzz in five years. Its sales surged by 262% compared with the realme 10 series, and it topped Twitter’s trending list six times in a row. The realme 11 series has become a global sensation.
Global Expansion Through Differentiation:
In the current wave of globalization, Chinese brands are shifting from an era of aggressive expansion to one of pursuing exquisite craftsmanship and excellent quality. That’s why realme will prioritize core products in its global expansion and consistently build up its brand value and influence through differentiation.
In Pakistan, realme has launched the realme Narzo 50, targeting young gaming enthusiasts and millennials seeking an affordable yet high-performance smartphone. Key features of this smartphone include the Helio G96 Gaming Processor for seamless gaming and multitasking, up to 11GB Dynamic RAM for smooth operations, a 16.7cm FHD+ Fullscreen for an immersive experience, 33W DartCharge technology for fast charging, a 5000mAh battery for extended usage, and a 50MP AI Triple Camera for impressive photography. The smartphone’s price point of PKR 39,999/- make it an attractive choice for gaming enthusiasts.
With its emphasis on innovation, quality, and brand differentiation, it’s no wonder realme has soared 29 places in the Top 50 Kantar BrandZ Chinese Global Brand Builders 2023 Ranking. And with its continued focus on empowering youth, realme’s global presence is set to keep growing in the years to come.
