A significant participant in the field of digital financial services, Zindigi, has partnered strategically with Pakistan’s top life insurance company, EFU Life Assurance. This alliance is motivated by a common desire to provide insurance solutions that act as a buffer against risk and rising living expenses. It strives to give Pakistanis the tools they need to protect their physical, emotional, and financial health by offering convenient digital insurance products.
Meena M. Khan, Chief Product & Marketing Officer at Zindigi, emphasized the importance of this partnership by saying, “Our collaboration with EFU is focused on delivering insurance options that assist individuals in mitigating the impact of inflation, which is in alignment with the swiftly evolving financial landscape in Pakistan.”
We have seen the incredible expansion and reach of the Zindigi Channel, particularly in addressing previously underserved customer segments, said Ms. Nilofer Sohail, Deputy General Manager of Channel Strategy & Execution at EFU. These people frequently utilize financial services for the first time, thus this development is really encouraging. We have consistently worked to provide insurance protection to a variety of populations, in keeping with EFU Life’s dedication to inclusive insurance. Our continued efforts have reached a crucial turning point with the partnership with Zindigi. We strive to significantly improve the lives of our cherished clients by utilizing our broad range of products, services, and expertise.
In order to offer a seamless and customer-focused experience, Zindigi and EFU Life Assurance are happy to combine their substantial knowledge and experience in the financial and insurance industries. This collaboration is a perfect fit with Zindigi’s objective to protect its clients’ financial interests and give people all throughout Pakistan comprehensive financial solutions.
