In a significant move to accelerate the growth of Pakistan’s digital payment ecosystem, Zindigi, the fastest growing digital banking initiative by JS Bank, and PayFast, a licensed fintech by the State Bank of Pakistan, have announced a strategic partnership. This alliance promises to revolutionize how businesses across the country integrate and manage digital transactions.
The signing ceremony took place at PayFast’s Head Office in NASTP, Karachi, where the two industry leaders came together to launch a game-changing collaboration. The core focus is to deliver advanced white-label payment solutions tailored for businesses of all sizes—from startups to enterprises—enabling them to offer seamless, secure, and brand-aligned checkout experiences.
Zindigi, already home to one of the largest merchant networks in Pakistan, brings agility and innovation to the partnership. Combined with PayFast’s robust payment infrastructure, the partnership will empower businesses to scale with confidence, offering end-to-end digital payment capabilities that enhance customer experience and operational efficiency.
Arshad Raza, Chairman PayFast and CEO at Premier Systems, emphasized the broader vision behind the alliance, calling it a “shared mission to drive inclusive financial growth.” Noman Azhar, Co-Founder and Chief Officer Zindigi, highlighted the importance of building “an ecosystem where every business, from startups to enterprises, can thrive through digital enablement.” Meanwhile, Adnan Ali, CEO of PayFast, noted that the merger of their secure payment tech with Zindigi’s digital banking solutions sets a new benchmark for the industry.
This partnership marks a new chapter in Pakistan’s digital transformation, especially for a younger, tech-savvy population that demands faster, smarter, and simpler financial solutions. By integrating PayFast’s gateway, Zindigi further strengthens its role in redefining how digital banking and payments work in Pakistan—making them more accessible, efficient, and secure.
