Fatima Fertilizer marked Pakistan’s Independence Day with an inspiring celebration of patriotism through its first-ever ‘Dil Se Sarsabz’ Milli Naghma Competition in Islamabad. The initiative blended the power of music with the passion of digital engagement, inviting Pakistanis nationwide to record and share renditions of patriotic songs on TikTok using the hashtag #DilSeSarsabz.
Hundreds of entries poured in, showcasing creative performances from across the country. From these, ten finalists were shortlisted to perform live before a distinguished jury at the grand event. Legendary singer and music producer Haroon Rashid joined as a juror, bringing his expertise to select the top three winners.
The event was graced by the senior leadership of Fatima Fertilizer, including Rabel Sadozai, Director of Marketing and Sales, and Asad Murad, Chief Operating Officer, who commended the participants and highlighted the campaign’s impact.
Tahir Ali Khan from Chakwal secured the first prize with a soul-stirring performance, while Shumaila Fareedon from Islamabad and Mehtab Ali Talpur from Khairpur won the second and third prizes respectively. Additionally, the top three TikTok entries with the highest audience engagement received surprise gifts, celebrating their creativity and digital reach.
Sharing her thoughts, Rabel Sadozai said, “With ‘Dil Se Sarsabz’, we aimed to create a platform where the voices of young Pakistanis could echo their love for the country. The overwhelming response shows that patriotism is alive, and through music and digital platforms, it can inspire a new generation.”
Adding to this, Asad Murad said, “As a proud Pakistani brand, Fatima Fertilizer is committed to nurturing not only our lands but also the patriotic spirit of our people. ‘Dil Se Sarsabz’ was not just a competition; it was a celebration of identity, unity, and pride.”
By combining traditional patriotic expression with modern digital enthusiasm, Fatima Fertilizer has set a new benchmark for Independence Day celebrations in Pakistan. The ‘Dil Se Sarsabz’ campaign reflects how creativity, music, and technology can unite communities and keep the spirit of patriotism alive for generations to come.
