Dawlance, Pakistan’s leading home appliances brand and a subsidiary of Arcelik, marked a historic milestone as it hosted Australian High Commissioner Neil Hawkins at the country’s first-ever female-led service centre in Multan. This groundbreaking franchise is successfully managed by two dynamic entrepreneurs, Rimsha Yaqoob and Aliza Rukhsana, underscoring Dawlance’s commitment to women empowerment and the inclusion of women in traditionally male-dominated technical roles.
By placing women at the forefront of its service operations, Dawlance is driving a new wave of entrepreneurship and innovation in Pakistan. The franchise model not only enables women to take on leadership positions in technical services but also inspires young women nationwide to pursue careers in fields once considered off-limits.
During the visit, the Australian High Commissioner was given an overview of the service centre’s operations, its customer-first approach, and the training that equips women to excel in technical service and leadership roles. Commending Dawlance’s efforts, Neil Hawkins praised the company for fostering inclusivity and creating sustainable socio-economic opportunities that strengthen gender equality across the country.
Muhammad Ahmad, Director HR at Dawlance, highlighted that this milestone is about more than customer service—it represents a significant leap toward a more inclusive future. He reiterated the brand’s commitment to empowering women, enhancing local talent, and breaking barriers in Pakistan’s business and technical landscape.
Through initiatives like this, Dawlance continues to redefine after-sales service standards while championing women’s participation in entrepreneurship and technical sectors, setting a benchmark for corporate responsibility and gender diversity in Pakistan.
