Synergy Group, Pakistan’s largest integrated marketing communications conglomerate, has secured seven accolades across multiple categories at the Dragons of Pakistan 2026 Awards.
The awards recognise the creative and strategic work delivered by Synergy Group subsidiaries Synergy Advertising and Synite Digital for Pakistan State Oil (PSO) and KFC Pakistan, respectively. The agencies collectively won three Gold, two Silver and two Bronze Dragons.
Synergy Advertising secured five awards for its work with PSO. The agency won a Gold Dragon for the Safety Starts Young campaign, a Gold and a Bronze Dragon for the Made in Pakistan campaign, and a Silver and a Bronze Dragon for the Blaze Xtreme campaign.
Synite Digital secured two awards for KFC Pakistan, including a Gold Dragon for the Champions Deal (Wicket Gone, Zinger On) campaign and a Silver Dragon for the HotShot Shakers campaign.
Pakistani entries at the Dragons of Pakistan Awards are assessed by international judging panels based outside the country through an authentic, impartial and merit-based evaluation process.
Speaking on the achievement, Synergy Group Chairman and CEO Ahmed Kapadia said, “For Synergy Group, these wins at the Dragons of Pakistan are a powerful affirmation of our creative philosophy and our belief that ideas born in Pakistan, rooted in cultural truth and driven by strategic purpose, can command attention and set benchmarks. What makes this achievement especially meaningful is the breadth and diversity of work recognised across our clients, campaigns and teams. It reflects a belief at the heart of Synergy that creativity must do more than communicate. It must move people, build brands and deliver results. I am immensely proud of our teams and grateful to our clients for the trust that enables brave work. Together, we are not simply winning awards; we are elevating the standard of Pakistani creativity.”
The strong performance reflects Synergy Group’s ability to combine local insight, strategic thinking and creative innovation to develop campaigns that connect with audiences and deliver value for clients. It further strengthens the Group’s position as one of Pakistan’s most recognised marketing communications networks.
Since its inception in 1999, Synergy Group has built a consistent record of success at leading industry platforms. The Group’s sustained recognition reflects its commitment to creativity, effectiveness and raising the standard of advertising and marketing in Pakistan.
