Coca-Cola joins hands with Rizq to share meals with Pakistanis who need them the most. The partnership begins in Ramazan and extends well beyond the holy month aimed to make Pakistan more food secure.
The pledge is to sponsor a free meal for every Coca-Cola product sold in the market during Ramadan – share a Coke, share a meal. The initiative is part of a multi-faceted food donation campaign inviting everyone to celebrate the idea of togetherness, giving, and solidarity.
While highlighting his vision, Fahad Ashraf, VP and General Manager for Pakistan & Afghanistan region at The Coca-Cola Export Corporation said, “Our brand value of togetherness and sharing resonates strongly with our partner, Rizq. The idea here is to nudge every Pakistani to join the fight against hunger by making it effortless to contribute. Our promise is to not just create a limited impact, but also approach the problem of food insecurity from a community perspective, one that we hope outlasts the campaign.”
Rizq is Pakistan’s leading food sustainability and social welfare enterprise. Speaking about the partnership with Coca-Cola, Qasim Javaid, Co-Founder of Rizq said, “Pakistan has the potential to become a rich breadbasket of the world, yet this potential remains untapped as majority of its population remains food insecure. Through this campaign, we will use Coca-Cola’s nationwide outreach and our on-ground execution excellence to deliver free meals for millions during Ramadan. We are grateful to Coca-Cola for supporting us in this noble mission of creating a hunger-free Pakistan.”