As Pakistan and Turkey are fostering deeper socio-economic ties as brotherly Islamic nations, the largest Turkish enterprise Koç Holding has expressed its commitment to further expand its heavy investments and operations in Pakistan. The Chief Commercial Officer of Arçelik, a subsidiary of Koç Holding in Turkey – Mr. Can Dinçer participated in the Pakistan-Turkey Business & Investment Forum, recently chaired by the President of Turkey in Islamabad.
The Chief Executive Officer of Dawlance – Umar Ahsan Khan thanked Mr. Can Dinçer, Chief Commercial Officer of Arçelik, for his visit to Pakistan and stated that: “Since Arçelik’s acquisition, Dawlance has gained tremendous competitive advantages in Pakistan, as Arçelik has made large scale investments in the company, to enhance the product quality and design, in upgrading the manufacturing facilities to global standards and in developing state of the art R&D facilities to drive innovation. New production lines to manufacture Automatic Washing Machine and Water Dispensers have been set up, while Dawlance also began exporting CE Certified Water-Dispensers to Europe. With the vision of putting Dawlance on global arena, we are now implementing a strategy to expand our exports to other countries.”
Dawlance has achieved large manufacturing capabilities owing to its 3 factories. It is also expanding its largest Sales and Service network, which already comprises of 1800+ dealers across Pakistan. Dawlance has recently inaugurated an Experience Store in Peshawar, offering a complete range of products to consumers. In the future, it plans to establish more experience stores in other cities too, a similar approach in both Arçelik and Dawlance is the dynamic structuring of distribution channel, which is an important part of its growth strategy.
Dawlance supports several universities in Pakistan, to nurture innovative engineering projects, technology-transfers and knowledge-sharing, between Turkey and Pakistan. Besides regular training and development activities, it seeks deeper insights into the evolving needs of the Pakistani consumers, while ensuring the health and Safety of its work-force, consumers and other stakeholders. It sponsors environment-friendly projects and energy-conserving products that promise more sustainability and wellbeing of the public, while drastically reducing its carbon footprint.
The key to Pakistan’s progress is the deployment of advanced technologies and Arçelik is known for undertaking extensive research and development activities, enabling enrichment and innovations in its wide range of products that perform well beyond the consumers’ expectations, by fulfilling the evolving needs of our consumers. The Turkish and Pakistani governments must continue to work together, offering more incentives for large scale joint-ventures and public-private partnerships for the business communities.