EBM Steps Into a New Food Category With the Launch of “Peek Freans Cake Up”

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Peek Freans iconic Pied Piper has become a household name over the years. After almost five decades, several best-selling products and millions of satisfied cravings, Pakistan’s oldest biscuit manufacturer, ‘English Biscuit Manufacturers’ steps into a new food category as they launch their latest quality brand ‘Peek Freans Cake Up’ – a centre-filled wholesome cupcake with real goodness inside.

The sweet and playful packets of Cake Up come in four delicious and diverse flavours; Chocolate, Strawberry, Caramel and Double Chocolate. These deliciously soft, moist and fresh cupcakes come with a twist — a luscious centre-filled surprise comprising of real fillings of strawberry pulp, caramel sugars and cocoa for their four flavours namely strawberry, caramel, chocolate and double chocolate. Cake Up is providing a new take on the regular cupcakes in the form of an appetizing treat.

Speaking at the occasion, Dr Zeelaf Munir. Managing Director & CEO EBM, said “for over 50 years we have served the nation by giving them nutritious wholesome biscuits. Keeping in line with this endeavor and the spirit of innovation that we firmly believe in, we are bringing another wholesome, delectable treat for our loyal consumers; a fresh and moist cupcake brand bursting with real flavours.

The hashtags #CakeUpRealGoodnessInside and #SpendRealTime, determine the mission of Peek Freans Cake Up campaign which aims show the genuineness of these cupcakes making it a preference for all parents who prefer healthier food options for their children. The former hashtag refers to the brand championing the use of real, fine ingredients while the latter delivers an essential message of familes and friends bonding over real moments.

This conveniently accessible product line is now available nationwide, making it much easier to get your cupcake cravings met. So grab a Cake Up, pause for a moment and share some love and quality time with your friends and family.

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