TikTok Empowers Creators with New Safety Center Tools

Promoting a Consistent Experience on TikTok: New Account Enforcement Measures!

Press Release
3 Min Read
TikTok Empowers Creators with New Safety Center Tools

The entertainment platform TikTok, which promotes the originality and self-expression of its creators, has unveiled an improved mechanism for monitoring account activity. The new system’s objective is to maintain the platform’s security and effectiveness for the vast majority of creators who adhere to the rules while fostering a clearer, more uniform experience for all users.

New System to Target Repeat Offenders:

The current TikTok enforcement system employs limitations such as temporary bans to stop the misuse of its capabilities and inform users of the policies. However, this strategy may be unclear to users and less successful in deterring repeat offenders. Since over 75% of such violators routinely break the same policy category and almost 90% continuously breach the same feature, the revised algorithm will place more emphasis on removing repeat offenders from the site.

How the Streamlined System Works:

A user will receive a strike for posting content that is against TikTok’s Community Guidelines. Depending on the type of offence, an account will be permanently banned after accumulating a specified amount of strikes. The first strike will be permanently prohibited in cases of serious offenses, such as encouraging or threatening violence. After 90 days, strikes are removed from an account’s record.

Transparency for Creators:

The objective of TikTok is to increase openness in its enforcement actions and aid the public in understanding its rules. To provide creators additional details about their accounts and the complaints they’ve made, the platform will soon launch new tools in its Safety Center, including a “Account status” page and a “Report records” page. Additionally, TikTok will start informing creators when their accounts are about to be deleted permanently.

Consistent Moderation Decisions:

TikTok is now testing a new feature that will alert creators of which of their videos have been flagged as not suitable for referral to the For You stream and give them the chance to contest the decision. The new account enforcement mechanism is now being implemented internationally, and TikTok will keep developing and sharing its procedures for assessing accounts and coming to informed, deft enforcement judgements.

The new account enforcement system’s overall goals include assisting TikTok’s creators and fostering a safer, more open, and pleasurable user experience.

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