Canva’s journey to becoming the top visual design platform in the world is very inspirational. Melanie Perkins, the brains behind the concept, started out with a very specific goal in mind: to make design available and inexpensive to everyone. Even though Canva is now a billion-dollar business, it was once just a startup idea that had trouble attracting investors. You might be surprised by these six details about Melanie Perkins and Canva.
The Birth of Canva:
Melanie Perkins was just 19 years old when she had the inspiration for Canva. She found design programmes to be pricey and complicated when she was a student. She came to the conclusion that the answer was to develop an intuitive platform that would enable anyone to make lovely visuals without the requirement for prior knowledge or technical know-how. Canva was created as a result.
Starting from Scratch:
Melanie Perkins founded Canva in her mother’s living room despite having no prior business, marketing, or sales expertise. She had many obstacles and failures, but her perseverance and diligence paid off. Canva currently boasts more than 50 million active users across more than 190 nations.
A Morning Routine that Works:
Melanie Perkins is a firm believer in beginning each day with five minutes of journaling and reading tweets from Canva users. She is grounded and maintains herself linked to her users thanks to this habit. That serves as a wonderful reminder that a successful creator never loses sight of their target market.
The Power of Persistence:
It’s incredible to think that the first 100 venture capitalists Melanie Perkins proposed the Canva concept to rejected it. She didn’t give up though. She persisted till she came across financiers who shared her convictions. Rejection is a part of the entrepreneurial path, but tenacity is essential, is the lesson learned from this.
Hollywood Celebrities as Investors:
It may surprise you to learn that Bill Clinton, Woody Harrelson, and Owen Wilson were the original investors in Canva. They were intrigued by the concept and had faith in Melanie Perkins. It’s a terrific reminder that people from all walks of life can invest in startups and that anyone can recognise the potential in an idea.
Giving Back to the Community:
For Melanie Perkins, the fact that more than 25,000 nonprofits use Canva to generate money is what makes it all worthwhile. Canva has always aimed to make design accessible to everyone, including non-profit organisations that might lack the funds to hire qualified designers. Canva’s influence extends beyond merely assisting companies in producing stunning graphics; it also has a good impact on society.
Bonus: Canva’s 15 Billion Designs Milestone:
Canva revealed last week that its community has amassed 15 billion designs on the website. For a company that was once simply a startup idea that nobody cared about, this is a big turning point. It’s evidence of Melanie Perkins’ inspiration and the dedication of the entire Canva staff.
Melanie Perkins’ story serves as evidence that, with perseverance, focus, and a clear vision, anyone can transform their concept into a lucrative startup. The graphic design sector has been upended by Canva, and its effects on companies and nonprofits all around the world are immense. Let’s keep in mind that every major corporation was once just a startup idea that someone had the guts to pursue as we celebrate Canva’s success.