Leading telecom provider in Pakistan, Jazz, is dedicated to advancing digital inclusion and customer satisfaction. Notwithstanding financial difficulties, the business invested more than PKR 52 billion in Pakistan in FY22 as part of its “4G for all” initiative, bringing its total investment to US$10.4 billion.
Due to the devaluation of the PKR in the fourth quarter of 2022, Jazz’s income fell 2.6% in USD terms, but operational expenses like fuel, energy, interest rates, and foreign exchange rose dramatically. Jazz maintained its market leadership despite these obstacles by relentlessly promoting digital inclusivity.
Jazz has 73.7 million mobile subscribers overall during the reporting year, including 41.3 million 4G users and 10 million Voice-over-LTE (VoLTE) subscribers. With 16.4 million monthly active users and 186,000 active merchants, JazzCash is the most widely used mobile wallet in Pakistan. In FY22, it recorded 2.1 billion transactions with a gross transaction value of PKR 4.2 trillion.
With 12.7 million monthly active users, Jazz’s self-care app, Jazz World, continued to have outstanding customer adoption rates. Tamasha, Pakistan’s biggest in-house OTT platform, with 4.3 million active monthly users right now. Due to the success of its digital services throughout the quarter, Jazz has cemented its status as the preferred lifestyle choice for Pakistan’s 123 million mobile broadband subscribers.
Aamir Ibrahim, CEO of Jazz, said: “We are working tirelessly to improve and enhance the customer experience through consistent network investments and our strong portfolio of digital services, despite an unprecedented rise in operating costs and limitations on the import of necessary telecom equipment. Increased user engagement with digital services and Ookla’s certification of Jazz as Pakistan’s fastest mobile broadband provider further demonstrate our dedication to provide our clients with top-notch services.”
Ibrahim added that Pakistan’s telecom industry has a dollarized cost structure in terms of spectrum fees, capital expenditures, and fuel, and that the strengthening of the rupee against the dollar raises the price of telecom equipment. Also, the cost of financing it has doubled due to rising interest rates. For the services to continue to get better over the following 12 months, the average income per user in this case needs to go from $0.75, which is the lowest in the world right now, to at least $1.5 per user.
For its part, Jazz will use conservative inflationary pricing and an accelerated growth attitude to help manage this digital disaster. Jazz is well-positioned to maintain its position as the market leader in Pakistan’s telecom industry as it focuses on growing and modernising its network.
