The top food FMCG company in Pakistan, EBM (English Biscuit Manufacturers), has made history by becoming Pakistan’s first-ever winner of the renowned Cannes Glass Gold Award. The honour was given to EBM for its innovative social programme, “Schoolgirl Newsreaders,” which supports gender equality and high-quality education in line with the Sustainable Development Goals of the United Nations.
Young schoolgirls were used in the creative effort to take over news networks and offer stirring speeches on International Human Rights Day. The long-standing support EBM has provided for grassroots education efforts, such as the development of school campuses in Swabi and cooperation with GCT’s network of schools in Karachi and rural Sindh, demonstrate the company’s dedication to social good.
Dr Zeelaf Munir, MD & CEO of EBM, and Shahzain Munir, Executive Director, enthusiastically accepted the trophy on behalf of their team and business partners, BBDO, during the award event. Dr. Munir expressed her gratitude and emphasised EBM’s commitment to empowering women through education by saying that the award represents a better future for millions of girls in Pakistan.
EBM’s mission of “Nourishing Lives, Hearts, and Communities” demonstrates their dedication to improving Pakistani people’s lives and communities. Beyond Cannes, the campaign’s success has been recognised at the D&AD Awards, Caples UK Awards, Dubai Lynx Awards, and Clio Awards.
This outstanding accomplishment exemplifies the transforming power of creativity and supports EBM’s purpose to offer long-term solutions to pressing social problems. EBM works to improve society through its recognisable brands and significant programmes.
Winning the Cannes Glass Gold Award demonstrates EBM’s unwavering commitment to advancing social progress, quality education, and gender equality. The business is unwavering in its commitment to improving people’s lives and Pakistan’s future.
