Zong 4G, the top telecom provider in Pakistan, has once again proven its superiority by taking home the coveted “Content of the Year” prize at the annual Pakistan Digital Awards. This prestigious award recognises Zong 4G’s outstanding innovation, originality, and execution in their ground-breaking campaign, “The Notes of Chagla,” which was launched on Independence Day in 2022 as a touching homage.
“The Notes of Chagla” was a very original campaign that profoundly affected millions of people all over the country. Zong 4G sought to highlight the life and achievements of A.G. Chagla, an unsung hero whose contributions have irreparably changed our country, through this outstanding project. For writing the melody for our national anthem in 1949, A.G. Chagla is renowned.
The advertising campaign had a strong emotional impact on viewers, drawing them in with its captivating storytelling. Zong 4G’s dedication to celebrating A.G. Chagla’s outstanding accomplishments struck a chord with viewers, instilling a sense of pride and patriotism among Pakistanis.
In the short film, a young boy completing his musicology thesis was introduced to the audience. The child set off on a mission to discover Pakistan’s rich cultural legacy, encouraged by his mother. He learned the national anthem, “Pak Sarzameen,” was written by A.G. Chagla in 1949, just one year after he was appointed to the National Anthem Committee (NAC), during his study.
The movie, titled “Celebrating 75 years of Azadi – The Notes of Chagla,” gave the lead character the ability to use digital media to tell the stories of unsung national heroes, both well-known and less well-known. Simi Raheal and Shehryar Munawar played prominent roles in the movie, which was widely shared on all of Zong 4G’s social media channels.
The fact that Zong 4G won the Material of the Year award shows how dedicated they are to produce fascinating and significant material. Zong 4G has reaffirmed its position as the top player in the telecoms sector by utilising their knowledge and creativity in digital storytelling.
The official Zong 4G spokesperson said, “We are happy and honoured to have received the Content of the Year award for our 14th August campaign, “The Notes of Chagla.” This honour recognises our team’s commitment to producing engaging, moving, and unifying material for our audience. The Pakistan Digital Awards have our sincere gratitude for honouring our efforts.
While steadfastly committed to offering its clients cutting-edge services, Zong 4G proudly adds yet another well-deserved honour to its achievements in its 15th year of excellence. Zong 4G continues to enable Pakistan to discover new opportunities in the digital world with a focus on delivering smooth connectivity and enriching experiences.
