The exciting partnership between cricket powerhouse Peshawar Zalmi and Pakistan’s largest telecom and ICT company, PTCL Group, will further develop the sports scene in the nation. PTCL Group, known for its digital inclusion initiatives, and Peshawar Zalmi, the adored “Yellow Storm” of the HBL PSL, have officially announced a strategic collaboration that will last for many years. The launch took place in Lahore.
Together, they have a strong history of developing talented athletes and creating successful corporate social responsibility initiatives. Their enthusiasm for sports development unites them. Though Peshawar Zalmi’s reach reaches far-flung areas like FATA and Gilgit-Baltistan, offering platforms and opportunity for talented players, PTCL Group empowers poor communities nationwide.
This strong alliance extends beyond the field and promises fans an incredible PSL 9 experience. Exciting projects like player development competitions, the construction of school-level facilities in isolated Khyber Pakhtunkhwa regions, and vital support for the advancement of women’s cricket will all benefit from their partnership.
Syed Atif Raza, Group Chief Marketing Officer, PTCL & Ufone 4G, stated, “This partnership with Peshawar Zalmi, a globally loved brand, aligns perfectly with our commitment to youth empowerment through sports.” “Together, we can unlock Pakistan’s immense sporting potential and solidify its position on the international stage.”
“We’re thrilled to join forces with PTCL Group,” said Javed Afridi, Chairman of Peshawar Zalmi, echoing the sentiment. Through this collaboration, we will be able to further pursue our goal of promoting a positive sports culture while paying particular attention to underrepresented groups. Our joint goal is to increase our influence. PTCL Group and Peshawar Zalmi have a history of regional outreach.
This historic collaboration actively ushers in a new era for Pakistani sports. highlights the collaborative action PTCL Group and Peshawar Zalmi may use cricket to inspire youth, stoke passions, and empower them.