The CEO and founder of realme, Sky Li, recently shared the brand’s revolutionary journey for 2024 in an open letter. Redefining its identity from a “opportunity-oriented” to a “brand-oriented” perspective, realme emphasizes a move towards a more brand-centric strategy, guiding its strategic evolution. Originating in the cutthroat smartphone market, realme distinguished itself by emphasizing cutting-edge technology and creative designs for young people throughout the world. Using data from more than 200 million people globally, the company is now trying to increase its awareness of younger audiences.
realme has refocused its efforts to exceed user expectations by improving the brand and product experiences. Its goal to surpass the technological aspirations of young people worldwide is encapsulated in its mission statement. realme intends to maintain long-term growth by focusing on its capabilities in terms of technology, products, and brands. The company lists its product lines as follows: the C Series for basic functions, the Number Series for state-of-the-art imaging, and the GT Series for exceptional performance.
Furthermore, realme promises to improve product experiences in photography, design, and performance through partnerships with more than thirty tech leaders and higher R&D expenditures. For a more seamless brand experience, the brand seeks to immediately integrate dynamic customer feedback into its development processes.
realme’s new tagline, “Make it real,” captures the company’s dedication to innovative young while providing actual advantages to consumers’ lives. As it looks to the future, the company is committed to comprehending and satisfying the technological and emotional needs of young consumers, developing into a tech company that truly connects with its target market.
