TCL, Pakistan’s leading LED TV brand, launched their latest commercial, “TCL – The Cricket Life,” to celebrate the passion for Pakistani cricket and the excitement around the Pakistan Super League (PSL).
The ad features a unique aesthetic, combining traditional elements with captivating portrayals of PSL, inviting viewers into a world where cricket meets everyday life.
Partnering with three major PSL franchises – Peshawar Zalmi, Quetta Gladiators, and Islamabad United – the ad highlights TCL’s dedication to promoting cricket in Pakistan. The commercial features star cricketers like Babar Azam, Rovman Powell, Naseem Shah, and others, beautifully demonstrating the sense of community within the sport.
This innovative collaboration marks a first in the league, bringing together multiple PSL teams to create content together. TCL has a long history of supporting cricket in Pakistan through sponsorships and recently partnered with three prominent PSL teams.
TCL’s “The Cricket Life” has been a hit since its release, captivating audiences with stunning visuals and an engaging story. Prominent cricketers featured in the ad shared it on social media platforms, helping it garner over 3 million views.
This collaboration sets a new standard for brand partnerships within the PSL. “We are thrilled to unveil ‘TCL – The Cricket Life’ and celebrate our partnerships,” says Majid Khan Niazi, Marketing Director of TCL Middle East and Africa. “This collaboration reaffirms TCL’s commitment to enhancing the cricketing experience for fans across Pakistan.”
