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TikTok Celebrates Jimin’s MUSE with Exclusive In-App Experience

TikTok is excited to announce the debut of the #Jimin_Who hub, an immersive in-app experience.

Press Release
Press Release
TikTok Celebrates Jimin's MUSE with Exclusive In-App Experience

The highly anticipated second solo album from BTS member Jimin, MUSE, is out today, and TikTok is excited to announce the debut of the #Jimin_Who hub, an immersive in-app experience. Global fans may now interact with unique content, take part in thrilling challenges, and access time-limited rewards.

Users can find challenges on TikTok by searching for terms like “Jimin” and “BTS,” which lead to the unlocking of a unique profile frame. Along with Jimin’s solo work and collaborations, the hub also includes a carefully curated collection of his best-performing content, along with a special section showcasing exceptional ARMY fan creations.

This experience should resonate strongly with the TikTok audience worldwide, as K-pop continues to dominate the platform with 59.8 million posts and 602 billion video views, and BTS is still one of the most popular accounts. With more than 1.4 billion likes and 65.5 million followers, BTS has cemented their place as pop icons of the twenty-first century. Jimin’s solo career has also been incredibly successful, drawing millions of admirers with his smash song “Like Crazy” from his debut album FACE.

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