Jazz, Pakistan’s leading digital operator, is making waves in the fashion and lifestyle sector with the launch of Zarr, a cutting-edge digital marketplace designed to revolutionize online shopping in Pakistan. Backed by Jazz’s vast digital ecosystem and over 100 million users, Zarr aims to become the ultimate destination for fashion-forward consumers and trendsetting brands.
Derived from the Persian word for gold, Zarr is being introduced as an exclusive hub for top-tier local and international fashion and lifestyle labels. In a first for Pakistan, the platform will offer unique product deals and discounts not available on any other e-commerce site. With the help of AI-driven recommendations and deep consumer insights, Zarr promises a smarter, more personalized shopping experience.
Developed in partnership with Hanker Global, a tech and marketing leader, Zarr is more than just a marketplace – it’s a collaborative ecosystem empowering brands to expand digitally and connect with their audiences in impactful ways. From data-backed strategies to streamlined operations, Zarr is built to help businesses scale and thrive in the digital age.
Kazim Mujtaba, President Consumer Division at Jazz, emphasized Zarr’s strategic value in Jazz’s transition into a ServiceCo, stating that the platform aims to deliver a seamless, data-driven retail journey for both buyers and sellers. Jazz’s unmatched digital reach ensures brands can engage the right audience at the right time.
Ali Fahd, Jazz’s Head of Marketing, shared that Zarr is about more than just fashion—it’s a statement of identity and innovation. By combining Jazz’s consumer insights with Hanker’s marketing expertise, Zarr will offer an unmatched digital presence for brands and an engaging discovery platform for shoppers.
Hanker Global’s CEO, Omar Farooq, called Zarr a homegrown answer to Pakistan’s growing e-commerce needs amid international ad spend restrictions. Built entirely on local digital infrastructure, the platform is designed to fuel Pakistan’s digital economy while offering brands a powerful new sales channel.
Syma Arshad, Managing Director at Hanker Global, added that Zarr’s hyper-personalized user experience will raise the bar for online retail in Pakistan, making fashion and lifestyle products more accessible and helping brands better engage with their customer base.
Zarr is poised to set new standards in trust, convenience, and digital engagement. With exclusive product lines, curated deals, and an AI-first shopping interface, the platform is expected to become Pakistan’s go-to fashion and lifestyle hub, bridging the gap between innovation and retail success.
