In a groundbreaking moment for Pakistan’s digital creator landscape, Momin Saqib has become the first-ever Pakistani TikTok content creator to represent the country at the prestigious Cannes Lions International Festival of Creativity 2025. The actor, entrepreneur, and viral sensation is officially part of TikTok’s global delegation at the world’s biggest celebration of creativity and communication.
The Cannes Lions festival, held annually in Cannes, France, is considered the pinnacle event for brands, agencies, content creators, and media leaders across the globe. Momin’s participation marks a historic milestone—not just for himself—but for the entire Pakistani creator community on TikTok. As part of the official delegation, he will attend exclusive programming, high-level networking events, panel discussions, and brand engagements, while also connecting directly with TikTok leadership and global industry stakeholders.
TikTok’s decision to include a Pakistani creator in its global delegation highlights the platform’s growing investment in regional talent. It also showcases TikTok’s dedication to empowering local voices and positioning them on global stages. With this step, doors are opening for future Pakistani creators to be part of international campaigns, partnerships, and conversations.
Speaking about his selection, Momin Saqib shared, “From capturing moments in Lahore to celebrating stories on the red carpet at Cannes – I’m honoured to represent the diversity and creative energy of Pakistan and its creator community! This moment belongs to every entertainer, storyteller, and educator making waves on TikTok.”
Umais Naveed, Content Operations Lead for South Asia at TikTok, added, “We are excited to see Momin represent Pakistan’s vibrant TikTok community at a global stage. Our mission is to celebrate and amplify voices from all backgrounds, and this is a testament to how TikTok creators from Pakistan are shaping conversations around the world.”
Momin’s journey from viral video star to global cultural ambassador proves how digital platforms are transforming narratives and creating new possibilities from the Global South. His Cannes Lions appearance is not just a personal win, but a signal that Pakistani content creators are ready for the world stage.
