TikTok has officially announced the return of the TikTok Ad Awards 2025, celebrating the most creative and high-performing campaigns from across the METAP region, including Pakistan. The ceremony is set to take place in Riyadh, Saudi Arabia this December, bringing together the boldest and most innovative brands and agencies from across the region.
Building on last year’s successful inaugural edition, the 2025 awards will once again spotlight campaigns that stand out for authenticity, creativity, and measurable results. Brands and agencies from Pakistan, Saudi Arabia, UAE, Qatar, Lebanon, Iraq, Egypt, Turkey, Morocco, Kenya, Nigeria, South Africa, Kazakhstan, Azerbaijan, Cyprus, Bangladesh, and Sri Lanka are eligible to submit entries. Campaigns must have run on TikTok between October 1, 2024, and October 31, 2025.
This year’s program will feature nine award categories, including “It’s the Creative for Me,” “Community Core,” “Full Funnel Flex,” “Big Branding Energy,” “Goal Digger,” “Bougie on a Budget,” and “Sound On Please.” A People’s Choice Award will be decided live during the ceremony, while the highest honor, The G.O.A.T (Greatest of All Time), will recognize the best overall campaign excelling in creativity, impact, and effectiveness.
Submissions are now open and will close on October 31, 2025, giving brands and agencies plenty of time to prepare. Speaking about the awards, Shadi Kandil, General Manager of Global Business Solutions, TikTok METAP, said: “These awards are about celebrating the work that goes beyond advertising to create cultural moments, inspire joy, and drive real business results. We can’t wait to see what brands and agencies from Pakistan and across the region will bring to the table this year.”
The TikTok Ad Awards 2025 promise to be a major stage for brands to not only showcase their creativity but also compete for recognition in one of the world’s fastest-growing digital spaces.
