TikTok has officially partnered with ARY Digital’s blockbuster reality show Tamasha Season 4, becoming its Official Digital Partner. As one of Pakistan’s most-watched reality TV formats inspired by Big Brother, Tamasha continues to captivate audiences, and TikTok is set to take the experience to the next level by acting as the second screen for fans.
Through this collaboration, TikTok is delivering exclusive behind-the-scenes clips, contestant highlights, and creator-driven storytelling that immerses viewers in the action beyond television. A key highlight of the partnership is the introduction of weekly interactive voting through #Tamasha4onARY, enabling fans to support their favorite contestants directly on the app and influence real-time outcomes.
Umais Naveed, Content Operations Lead for Pakistan and South Asia at TikTok, shared that the partnership reflects TikTok’s commitment to promoting culturally relevant entertainment and empowering local creators. Meanwhile, ARY Digital Network CEO Jerjees Seja emphasized that this collaboration showcases Pakistan’s entertainment industry on a global stage while enhancing audience engagement through digital innovation.
With TikTok’s massive worldwide reach, Tamasha Season 4 is set to gain international exposure, giving global audiences access to Pakistan’s most successful reality TV property. The partnership bridges traditional television with digital interactivity, reshaping how Pakistani audiences consume entertainment. Fans can stay updated by following @TamashaARYDigital on TikTok and joining the conversation with #Tamasha4onARY.
