Xenith Public Relations (Xenith PR) has entered into a Memorandum of Understanding (MoU) with Repu Media Intelligence (Repu) to integrate Acumen Media Intelligence (Acumen) into Xenith PR’s strategic communications offerings, effective February 2026.
This partnership combines Xenith PR’s strengths in corporate communications and reputation management with Acumen’s advanced, AI-powered business intelligence platform. By adopting Acumen’s latest market intelligence technology — featuring global coverage alongside a Pakistan-centric media universe and multilingual capabilities spanning Urdu and regional languages — Xenith PR will significantly enhance its media listening and insight capabilities across traditional, digital, and social media platforms. The integration will enable a shift from conventional media monitoring to real-time insights, predictive intelligence, task automation, and data-led decision-making.
The MoU was formally signed by Aun Dara Khan, Managing Director and Co-Founder of Repu Media Intelligence, and Raheel Nabi, Director and Chief Executive Officer of Xenith Public Relations.
Commenting on the collaboration, Raheel Nabi said:
“We are excited to partner with Repu to adopt Acumen, one of the world’s largest media intelligence platforms, and to embed AI meaningfully into our operations. As narratives evolve at unprecedented speed, AI-driven intelligence will allow us to better understand market shifts, access real-time insights, and craft stronger, more informed narratives for our clients.”
Aun Dara Khan added:
“This MoU represents a significant step toward integrating data-driven intelligence with strategic communications. By combining Acumen’s AI-powered media intelligence with Xenith PR’s expertise in narratives and stakeholder engagement, we aim to deliver sharper insights at both local and global levels. This collaboration strengthens reputation management and supports more informed decision-making for organizations, institutions, and leaders operating in complex environments.”
Beyond technology integration, the partnership will also focus on joint initiatives to build industry confidence in AI, demonstrating how real-time intelligence paired with expert analysis can elevate reputation management and strategic communications.
