Tamasha, Pakistan’s leading streaming platform, has taken a significant step towards international expansion. The platform has secured exclusive streaming rights for Pakistan’s upcoming test matches against Bangladesh and England. This partnership with the Pakistan Cricket Board (PCB) marks Tamasha’s entry into the global cricket streaming market.
With a massive user base of 18 million monthly active viewers, Tamasha is now poised to cater to cricket enthusiasts in sub-Saharan Africa and India. This expansion allows fans to enjoy high-quality cricket content on their devices, regardless of their location.
Launched in 2021, Tamasha has quickly gained popularity in Pakistan, offering a diverse range of content. The platform’s exclusive streaming rights for the ICC Men’s and Women’s tournaments further solidify its position as a go-to destination for cricket fans.
Aamer Ejaz, President of Digital Platforms at Jazz, expressed his excitement about this development. “We are thrilled to bring world-class cricket to fans beyond Pakistan’s borders,” he said. “Tamasha’s commitment to accessibility and quality content aligns perfectly with our vision of providing exceptional digital experiences.”
The ICC Men’s T20 Cricket World Cup 2024 showcased Tamasha’s growing popularity, with over 18 million monthly active users and 70% of all digital views for the tournament. This success has attracted numerous international and local advertisers, making Tamasha a prime platform for brand partnerships in Pakistan’s digital landscape.
Also Read: Jazz’s Tamasha and SIMOSA Win Big at Pakistan Digital Awards
As more people shift towards digital streaming, Tamasha’s expansion into international markets is a testament to its ability to meet the evolving needs of cricket fans worldwide.
