realme has made a significant splash at Mobile World Congress 2025, unveiling a bold three-year strategic plan that aims to redefine the smartphone landscape. The company’s ambitious vision includes doubling its global user base and making a strong push into the mid-to-high-end market. This strategy is coupled with groundbreaking innovations in AI and mobile photography, positioning realme as a leader in the tech industry.
At the heart of realme’s strategy is a commitment to user-driven development. The company recognizes the importance of meeting and exceeding the expectations of its young user base. To achieve this, realme has outlined a comprehensive roadmap that focuses on product planning, brand enhancement, and technological innovations.
One of the most exciting announcements from realme is its Interchangeable-lens Concept. This prototype represents a significant leap forward in mobile photography. By integrating a 1-inch customized Sony sensor with a proprietary lens mount system, realme is enabling users to attach DSLR lenses directly to their smartphones. This innovation opens up new possibilities for mobile photography, delivering optical clarity and versatility that were previously unattainable. The concept shows realme’s dedication to pushing the boundaries of mobile imaging.
In addition to the Interchangeable-lens Concept, realme is also focusing on AI innovations. The company’s NEXT AI initiative aims to provide advanced, accessible, and user-friendly AI technologies in imaging, efficiency, and gaming. Over the next three years, realme plans to deliver 100 million AI smartphones globally, demonstrating its commitment to making AI accessible to a wider audience. AI imaging technologies like AI Voice-based Retoucher and AI Video Eraser are designed to simplify photo and video editing, making it easier for users to create stunning content.
realme is also strengthening its product lineup with a clear focus on meeting the diverse needs of its user base. The GT Series, positioned as the “Next-Level Performance Flagship with AI,” offers peak performance, exceptional gaming experiences, and cutting-edge AI technology. The Number Series, featuring “Mid-range Performance Benchmark & Camera,” combines powerful performance, outstanding imaging capabilities, and impressive design. The C Series, positioned as “Better Tech for Youth,” delivers ultra-smooth and durable experiences at an accessible price point.
To further engage its young user base, realme is forging partnerships with top gaming companies and entertainment and luxury IPs. These collaborations will result in electrifying event collaborations, bold IP co-branding, and innovative technical integrations. Realme is also focusing on enhancing the gaming experience by delivering exceptional visuals, seamless connectivity, and immersive user-centric experiences.
Read More: realme to Showcase an Ultrasensor Camera at MWC 2025
realme has also unveiled the realme 14 Pro Series, the world’s first cold-sensitive color-changing smartphone lineup. This series aims to bring flagship features to mid-range devices, achieving breakthroughs in design, imaging, and performance. The 14 Pro+ stands out with its periscope lens for telephoto shooting, a 1/2″ Sony IMX882 sensor, and 120X SuperZoom. Powered by NEXT AI, the series introduces AI Ultra Clarity 2.0, bringing AI Super-resolution to mid-range devices.
The realme 14 Pro Series also represents a significant leap in performance, powered by the Qualcomm Snapdragon® 7s Gen 3 5G Platform and the MediaTek Dimensity 7300. Both models feature a 6,000mAh Titan graphite battery, providing long-lasting performance for gaming and video playback.
realme’s presence at MWC 2025 has demonstrated its commitment to innovation and user-centric design. The company’s three-year strategic plan, coupled with its groundbreaking innovations in AI and mobile photography, positions realme as a strong contender in the global smartphone market. By focusing on meeting the needs of its young user base and pushing the boundaries of technology, realme is poised for continued growth and success.
