In order to raise awareness of digital safety among students, instructors, and parents in public schools, TikTok and Zindagi Trust have announced the start of the second phase of their campaign in Pakistan. About 50,000 beneficiaries across 100 public schools in all of Pakistan’s provinces will benefit from the renewed relationship, which has the backing of the Ministry of Information Technology and Telecommunications.
This joint initiative is a part of TikTok’s worldwide efforts during Safer Internet Month, where the firm seeks to safeguard the security of its Pakistani community. Almost 1,800 kids, teachers, and parents benefited from the initial phase of the relationship between TikTok and Zindagi Trust, which was started last year. Around 20 workshops were held in the two government schools that Zindagi Trust adopted: SMB Fatima Jinnah and Khatoon-e-Pakistan.
The workshops cover a wide range of topics related to staying safe online, including safety rules and the TikTok Community Rules. The second stage of the programme entails the creation of a digital safety toolkit that will offer interactive activities and theoretical information to combat various online concerns like cyberbullying, cyberharassment, scamming, fake news, and other challenges.
The digital safety toolkit will be distributed during the workshops on digital safety that will be held at various schools around Pakistan and will also be accessible online. To guarantee that awareness and learning continue beyond the current scope of the project, the Zindagi Trust team will additionally provide training and advice to public schools who seek to launch the safety toolkit in cooperation with TikTok.
Building trusting relationships between parents and students is a crucial part of the programme because it gives students a reliable adult to turn to in case they get into trouble online and gives parents access to their kids’ online activities. The workshops also aim to teach parents and teachers how to use security measures on websites like TikTok to protect their kids online. For instance, they will receive instructions on how to use TikTok’s Family Pairing features, which let parents link their accounts to those of their children and adolescents to impose restrictions like Screen Time Management, Restricted Mode, and Direct Messaging.
This collaboration is a critical step in the correct direction for raising vital knowledge and directing children and teenagers towards digital safety. Syed Amin Ul Haque, the federal minister for information technology and telecommunications, stated, “We are looking forward to providing value to this relationship for the benefit of our younger generation.”
TikTok and Zindagi Trust’s effort teaches students, teachers, and parents the value of digital safety and the proper way to use the internet properly. Through this collaborative venture, young people in Pakistan will have a safer online environment where they may take advantage of technology’s advantages while staying secure.
