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Pakistan’s Love for Mellow Music Soars: Insights from Spotify’s Data

On this World Music Day, Spotify reveals some easy listening trends observed via user generated playlists

Press Release
3 Min Read
Pakistan's Love for Mellow Music Soars: Insights from Spotify's Data

Spotify, the top music streaming service, revealed some fascinating data regarding Pakistani listeners. Love songs, romantic music, lo-fi, and peaceful vibe tracks have become the most well-known kind of mellow music. The younger generation continues to flock towards this music because of its smooth, mellow chords.

We’ll get into some of the most fascinating findings about calm music consumption patterns in Pakistan in this article. We’ll cover everything, from the most streamed songs and top playlists to listeners’ preferred age groups and times.

According to Spotify data:

  1. “Kahani Suno 2.0” by Kaifi Khalil is the most streamed calm song.
  2. The most streamed musician on Mellow playlists is undoubtedly Atif Aslam.
  3. Talha Anjum, Asim Azhar, Rovalio, Rahat Fateh Ali Khan, and other renowned artists have been added to the list of the top five most well-known performers.
  4. The second and third most well-liked mellow songs, respectively, are “Iraaday” and “Bikhra” by Abdul Hannan and Rovalio.
  5. The final two tracks in the top five most streamed mellow music are “Siyah” by Abdul Hannan and Baig and “Jo Tu Na Mila” by Asim Azhar.

“Chill Hits” is the most well-liked playlist among listeners for chill music. Top calm tunes may also be found on the “Desi Lo-fi,” “Strictly Chill,” and “Desi Focus” playlists. With 46.8% of all streams, Gen Z, or people under 25, is the generation that contributes the most to the streaming of chill music. 16.4% of the audience is between the ages of 25 and 29. Streaming is controlled by listeners under the age of 17.

Between 9:00 AM and 1:00 PM, the most relaxing music are streamed. At 9:00 PM at night, there is a noticeable difference in the number of times mellow music is played compared to other tracks. Streaming picks up as the clock strikes 6:00 PM and continues to do so until 11:00 PM.

The information provided by Spotify in Pakistan provides a window into both the local music scene and the larger global ecology of musical voices. The data caches, insights, and forecasts of the streaming service continue to fuel the nation’s music passion. Listeners now have exclusive access to information about musical preferences and trends thanks to this most recent data.

According to Spotify’s research, Pakistani fans of chill music have a sweet spot for love songs, romantic music, lo-fi, and cool vibe recordings. Mellow tracks predominate on Pakistan’s music enthusiasts’ playlists, with the younger generation leading the pace in streaming.

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