Every year, as Eid-ul-Azha approaches, Pakistan’s cattle markets become lively social spaces filled with excitement, late-night gatherings, food stalls, bargaining, and the arrival of sacrificial animals from different cities. For many Pakistanis, these days are not just about religious rituals but also about the unique festive atmosphere surrounding this festival, which is often called ‘Bakra Eid’.
In recent years, where we have seen the growth of digital space, much of the excitement around festivals has also found a place online, particularly on TikTok, where creators document everything from mandi visits and animal arrivals to family traditions and charitable activities. Popular hashtags such as #Qurbani2026, which has over 51.6K posts, and #BakraEid2026, with more than 10.2K posts, are also helping users discover and engage with festive content online. What was once limited to neighborhoods and local communities is now being shared with millions of viewers in real time, turning everyday Eid moments into relatable digital stories.
Mandi (cattle market) culture goes digital
One of the biggest Eid-ul-Azha trends on TikTok is the growing popularity of mandi (cattle market) related content. Many creators regularly post videos throughout the year around cattle markets, animal care and Eid preparations, building dedicated audiences around this niche interest.
Creators such as Livestock By Waleed, who has over 17.6K followers and 604.6K likes on TikTok, started discussing mandi planning for Eid 2026 as early as March. He shares regular livestock-related content that gains significant engagement during the Eid season.
Other creators, including Shouqeen38, and Saad Siddique, who have more than 12K followers and more than 400K likes, have also built audiences around cattle-focused storytelling on TikTok. Their content reflects how even smaller creators are finding visibility through consistent Eid-related videos.
Women creators are also becoming part of animal-related content
This is the time when not only male but also female creators are actively creating content around Eid-ul-Azha. In Pakistan, women are also seen visiting cattle farms to experience the festival, and that content has moved online. Female creators are increasingly becoming part of festive storytelling, sharing their own experiences of Eid preparations, home activities, family interactions, and animal-related content.
One such creator is Amna Nasir, who has built a strong community of 1.9 million followers and over 50.8 million likes on TikTok. Her Eid-ul-Azha videos often begin appearing nearly 10 days before the festival, documenting the excitement, family moments, and interactions with sacrificial animals that many viewers find relatable and entertaining.
Welfare organizations using TikTok for overseas qurbani awareness
Alongside lifestyle and cultural content, social media platforms like TikTok and Facebook have also become an important space for charitable outreach during Eid-ul-Azha. Welfare organizations, including Shaukat Khanum Memorial Trust and Al Khidmat Foundation, and many more organizations have increasingly used short-form videos to spread awareness about overseas Qurbani arrangements. Through these campaigns, overseas Pakistanis are able to contribute remotely and arrange Qurbani in Pakistan through trusted welfare networks.
Eid beyond borders and the emotional side of Eid-ul-Azha
Beyond engagement and trends, this content also reflects the emotional connection many Pakistanis have with Eid-ul-Azha traditions. In the days leading up to Eid, users frequently share moments of late-night gatherings, food, mandi visits, cattle arrivals, animal races and capturing the festive atmosphere that surrounds Bakra Eid across the country.
For overseas Pakistanis, these videos often serve as a reminder of celebrations back home. Watching content around mandi culture and Eid preparations allows many expats to reconnect with familiar traditions and memories they may miss during the festive season.
As Eid-ul-Azha celebrations continue to evolve in the digital era, TikTok is increasingly becoming more than just an entertainment platform. From documenting mandi culture and family traditions to enabling charitable awareness and nostalgic connections for overseas Pakistanis, the platform has become a space where cultural moments are shared in real time. For many users, especially during the festive season, TikTok helps preserve the excitement, emotions, and community spirit that make Eid-ul-Azha a deeply cherished experience.
