Spotify’s “Shaadi Hits” playlist has seen an incredible 207% increase in listenership since August, making it the go-to choice for wedding aficionados as the festive Shaadi season in Pakistan gets underway. From lively Tappay during Dholkis to the newest chart-toppers on the Mehndi dance floor, this increase in popularity is a reflection of the important role music plays in Pakistani weddings.
In addition to local favorites like “Nach Punjaban,” “Chhalawa,” and “Pasoori,” the playlist includes a diverse variety of highly streamed songs, such as “London Thumakda,” “Laung Da Lashkara,” and “Sadi Gali,” guaranteeing an amazing experience during the many activities of a desi wedding. New hits like “Chaleya” and “Heeriye,” which are ideal for dance routines, have also been popular this season.
Rutaba Yaqub, Senior Editor at Spotify for Pakistan, Sri Lanka, and Bangladesh, highlights the importance of Shaadi in Pakistani culture and how music influences the wedding experience. Spotify’s platform offers a carefully crafted Shaadi Hub with seven playlists to cater to a wide range of musical tastes, specifically for Pakistani listeners.
While local stars like Atif Aslam, Abdul Hannan, Kaifi Khalil, and the venerable Nusrat Fateh Ali Khan shine through, Arijit Singh, Pritam, AP Dhillon, Atif Aslam, and Gurinder Gill dominate the Pakistani wedding music scene. The worldwide celebration of Shaadi season is reflected in the notable 78% rise in user playlists that contain the keywords “shaadi,” “dholki,” “mehndi,” and “baraat,” according to Spotify.
Spotify is ready to be your musical companion as the wedding season captivates listeners, adding rhythm and harmony to every moment and making it unforgettable.
