Spotify’s 2023 Wrapped reveals Pakistan’s music consumption patterns as the year comes to a finish. A notable 82% increase in local music consumption was seen in 2023, indicating a wide range of musical tastes. Spotify’s top lists reflect both the platform’s growing user base and changing musical tastes.
Atif Aslam continues to be the most streamed Pakistani artist in this year’s roundup, with skills like Rovalio, Abdul Hannan, and Umair joining him. Notably, among the top 10 most streamed local musicians, Ustad Nusrat Fateh Ali Khan and Rahat Fateh Ali Khan continue to hold their esteemed places.
Global superstars like Taylor Swift and The Weeknd are ranked second and third, respectively, behind Arijit Singh as the top artist. Local favorites Talha Anjum and Atif Aslam share the spotlight, demonstrating the wide range of musical tastes among Pakistani listeners.
The top songs showcase Pakistan’s diverse musical environment; “Kahani Suno 2.0” is the most streamed Pakistani song worldwide and has topped local charts. The songs of Abdul Hannan are the most popular in the area; “Iraaday,” “Bikhra,” and “Siyah” are among the top five.
Shae Gill continues to hold the title of most streamed Pakistani female musician, with notable individuals such as Momina Mustehsan and Abida Parveen following closely after. Notable albums like “Open Letter” by Talha Anjum and “Day 5” by Hassan & Roshaan captured listeners’ attention; the former is currently Pakistan’s second most streamed album.
Popular local playlists that highlight Spotify’s varied curation include Hot Hits Pakistan, Pakka Hit Hai, and Desi Hits. Spotify subscribers can use the mobile app or browser view at Spotify.com/Wrapped to access their customized 2023 Wrapped experience.
Spotify’s 2023 Wrapped highlights Pakistan’s dynamic music culture, showcasing the country’s increasing embrace of local artists alongside international music superstars.
