Discover Your K-Pop Persona with Spotify’s New Feature

Press Release
2 Min Read
Discover Your K-Pop Persona with Spotify's New Feature

K-Pop’s global domination continues! With infectious music, stunning performances, and captivating stars, the genre has taken the world by storm. This surge is especially evident in Southeast Asia, where K-Pop streams on Spotify have skyrocketed by over 420% since 2018.

To celebrate this passionate community, Spotify introduces “Your K-Pop Persona,” an interactive experience that lets fans discover their ideal role within the fandom. Whether you’re a seasoned “stan” or a K-Pop newbie, answer five questions to unlock your “Main Role” – Main Visual, Main Vocal, Main Rapper, Main Dancer, or Trainee.

But the fun doesn’t stop there! Spotify also reveals a personalized “Fan Role” based on your listening habits. This unique experience culminates in a digital photo card you can customize and share on social media.

The excitement doesn’t end there! Collaborations with K-Pop stars like Cha Eun-Woo, TOMORROW X TOGETHER, and SEVENTEEN let you compare your results and hear their thoughts on the K-Pop ON! Spotify YouTube channel.

“We’re thrilled to bring ‘Your K-Pop Persona’ to fans worldwide,” says Mark Abou Jaoude, Head of Music at Spotify. “This celebrates K-Pop’s diversity and the power of music to unite fans.”

Join the fun and discover your K-Pop Persona before May 10th, 2024!

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