Fatima Fertilizer has once again made headlines by securing two major wins at the Pakistan Digital Awards 2025, marking its sixth consecutive year of recognition at the prestigious national platform. The company bagged the Green Digital Advertising Campaign Award for its Sarsabz UNDP campaign “Leading Sustainable Change for Pakistan” and the Best Content of the Year for its heartfelt Ramadan campaign “Allah Hu Allah Hu” featuring Atif Aslam.
These awards highlight Fatima Fertilizer’s ongoing leadership in purpose-driven storytelling, digital creativity, and sustainability-focused initiatives. As Pakistan’s digital landscape continues to evolve, the company’s commitment to blending innovation with impact sets a powerful benchmark.
The Sarsabz UNDP campaign, which won in the green category, showcases a first-of-its-kind collaboration with the United Nations Development Programme, making Fatima Fertilizer the first Pakistani company to integrate the SDGs Impact Framework into its business operations. The campaign reflects the company’s direct alignment with eight Sustainable Development Goals, from clean energy and responsible production to climate action and biodiversity.
The “Allah Hu Allah Hu” Ramadan campaign, which took home the Best Content award, was a spiritual and emotional standout. Featuring acclaimed singer Atif Aslam, the rendition of the classic naat struck a deep chord across Pakistan during Ramazan. Shared on Sarsabz’s digital platforms, the video garnered millions of views, becoming a soulful anthem for the season.
Rabel Sadozai, Director Sales and Marketing at Fatima Fertilizer, celebrated the achievement by stating, “Winning these two awards is a proud moment that reflects our dedication to both sustainability and meaningful storytelling. We believe purpose-driven communication can drive real, lasting change—socially, spiritually, and environmentally.”
The Pakistan Digital Awards are known for celebrating innovation, transparency, and creative excellence across the digital sector. Fatima Fertilizer’s consistent success at the event reflects its strong brand vision—built on community upliftment, sustainable development, and values-based communication.
With these dual honors, Fatima Fertilizer continues to lead as a changemaker—pushing the boundaries of what a local brand can achieve in the global digital era. From promoting sustainable agriculture to inspiring hearts through digital content, the company is shaping a narrative that is proudly Pakistani, progressive, and purpose-led.