How TikTok is Bringing PSL Fans Closer to the Action

TikTok launched TikTokOfTheMatch!

Mujtaba Ahmed
2 Min Read
How TikTok is Bringing PSL Fans Closer to the Action

TikTok has partnered with the Pakistan Super League (PSL), which has become a crucial component of the PSL experience for cricket fans all over the world. TikTok creators were invited to provide live coverage and entertaining content during matches, elevating the tournament’s excitement.

With the grand prize of TikTok of the Series, TikTok launched TikTokOfTheMatch, a competition that rewards fans for producing the most entertaining videos during matches. With prizes like smartphones and smartwatches, fans were encouraged to participate by making a video and posting it online with the hashtags #HoJaJazbaati. The TikTokOfTheSeries winner will be named at the finale, winning a 3-day vacation to Dubai, promoting engagement and community-building among PSL fans.


Your cricket jazbaat might win you a trip to Dubai! 💫 😮 Post creative PSL related videos using the hashtag #HoJaJazbaati for a chance to win exciting prizes! Click for more!

♬ original sound – TiktokPakistanOfficial

TikTok has become an integral part of the PSL experience, with players and coaches creating their own videos and interacting with fans online. The hashtag #HoJaJazbaati has generated over 1.9 million videos with 2.2 billion video views, and 28+ winners have been selected for their inventive TikTokOfTheMatch videos. The PSL anthem has also gained popularity on TikTok, with over 68K videos created.

TikTok and PSL’s collaboration has been a huge success, giving cricket fans a new and exciting way to watch the tournament. It emphasizes the platform’s potential as a powerful tool for engaging audiences and building communities, while also highlighting the talent and creativity of TikTok creators in Pakistan.

The partnership between the PSL and TikTok has brought cricket fans closer to the action, and the TikTokOfTheMatch challenge has increased the tournament’s excitement and engagement. The partnership’s success has demonstrated the power of social media platforms in engaging audiences and building communities around sporting events.

Posted by Mujtaba Ahmed
I am a tech and corporate expert with 7+ years of experience, specializing in leveraging technology to enhance business growth and efficiency. As a skilled writer and commentator, I am known for simplifying complex concepts.
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